Rainbow Fertility is a fertility support service dedicated to helping LGBTQ+ individuals and couples navigate their journey to parenthood with confidence and care.

 

The goal was to redesign and rebuild their website on Wix with a suite of interactive features to support the brand's growth, connecting clients to local services, capturing leads, and building a community around inclusive fertility support.

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The rebuilt site integrates a live Google Map to help visitors locate nearby clinics, partner services, and support networks in real time, a dynamic live directory that can be easily updated as Rainbow Fertility's network of providers and resources expands, and an embedded ConvertKit form to capture email subscribers and keep their community informed, supported, and engaged.