The Un-Wedding Co

The Un-Wedding Co is Melissa Woods' Etsy shop for couples who refuse to play by the traditional wedding rulebook offering a brilliantly curated collection of alternative wedding merch and gifts, from bold typographic tees and hen party shirts to LGBTQ+ inclusive accessories and gothic-inspired bridal pieces. Born from Melissa's own experience of struggling to find cool, non-cringe wedding gifts for her bride squad, The Un-Wedding Co exists to give modern couples the freedom to make new traditions entirely their own.

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This project involved setting up and optimising the Etsy shop with SEO-focused listings, alongside the technical work of syncing a full range of Print on Demand (POD) products, ensuring that every t-shirt, tote bag, and accessory was correctly connected to the print partner, with variants, sizing, and fulfilment all working seamlessly behind the scenes. Getting the POD integration right was key to making the shop truly scalable and low-maintenance, allowing Melissa to focus on growing the brand rather than managing stock.